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EDITORIAL / INTERNATIONAL MARKETS When a bedding or home textile product is developed for an overseas market, the work goes well beyond choosing the right fabric and packaging. Fibre content, labeling...
BRANDS, PRODUCT DEVELOPMENT & IP A product earns its place in the market through more than a name or an attractive design. For the team behind ANFIBREGE, brand development has grown alongside hands-on...
QUALITY IN PRACTICE / HOME TEXTILES A bedding set or throw can feel beautifully soft when you first pick it up. The harder question is whether that same level of quality will carry through production ...
PRODUCT DEVELOPMENT / FROM BRIEF TO DELIVERY A home textile product is not ready for market simply because a sample looks right. Materials, dimensions, workmanship and packaging all need to be underst...